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About us

Carousel is an online retailer based in Dublin, Ireland. We design and produce our own clothing range “Circus”.

Circus is an ethically manufactured, responsible clothing brand. We now only use sustainably sourced fabrics - Organic Cotton, EcoVero - a sustainable alternative to viscose, BCI Cotton, Tencel or deadstock fabrics that otherwise may have ended up in landfill. We have also changed our packaging to be fully recyclable. We will continue to improve our standards to reduce harm to the environment.

The Circus brand factory

At Carousel we believe that to deliver the best product possible, it is vital that it is produced in a factory where the employees are treated ethically and with respect. Good Earth India is a spacious, modern factory, with very comfortable conditions for all its employees. Its work spaces are well lit and air conditioned. The factory adheres strictly to a minimum working age and maximum working hours per week. There are policies in place to deal with workers safety, protecting the environment, and sexual harassment in the workplace. The factory is kept up to standard by the owner, Udayan Kapur. The factory is GOTS certified and receives regular audits. Apart from these audits, we make regular trips to the factory to check that both the product and workplace are up to standard.

Circus is a collection that is bursting with rich colour and unique, fun prints, all combined with classic shapes with a modern twist that flatter and fit well. Circus is for the woman who likes to express her personal style and stand out in a world full of homogeneous fashion. A fan of music and film, creative, opinionated, and clever, fun loving, but hardworking, the Circus woman wants clothing that embodies all of this. Easy to style, comfortable but chic, the Circus range allows you to get on with modern life in vintage style.

Circus is thriving and continues to grow day by day. It is in a constant state of development and improvement, as the team at Carousel work on new shapes, patterns, and more. A hit with women all over the world, with customers as far as Australia, Japan, and the U.S, Circus has built up a loyal fan base. Customers collect their favourite shapes and patterns, eagerly waiting for the latest arrivals. Circus has been recognised by the press at home and abroad, including the New York Times and The Irish Times and has celebrity fans like Uma Thurman. Circus is now available in over 200 Independent retailers across Europe.

We have recently introduced our Carousel brand to These pieces are designed by us in Dublin and manufactured in Good Earth India. They are made using deadstock fabric that otherwise may have ended up in landfill. Using deadstock fabric allows us to use a wider range of fabrics in lots of different colours and prints. We're excited to offer a larger selection of styles and prints while still staying true to our brand values.

Visit our wholesale website for any B2B enquires