‘Circus’: Behind the Brand

At Carousel we have always strived to excite our customers. So inspired by you we have launched our own brand,


We design and sell this Vintage-inspired range in our shop.

We began ‘Circus’ as it was difficult to source fun and interesting pieces that would be unique to Carousel. Items that we could repeat when sold out or edit the design to suit your requests in our own factory. It was also challenging to find good quality individual items at an affordable price. In many ways the creation of Circus was a natural progression and an exciting development of our store Carousel. We felt we had a perfect place to launch the brand we could not find anywhere else.

The name came from a lot of brainstorming! We wanted a word which would evoke nostalgia, fun, and colour and ‘Circus’ is all that. We wanted a name that will stand the test of time.


Circus Brigitte Dress, Carousel. €65 at http://bit.ly/1AWPewQ


Circus Ingrid dress €59, available at http://bit.ly/1sfCO0F


Circus Lucille dress, €65. Available at http://bit.ly/1opN43T

Above are 3 examples of Circus dresses, the inspirations for them and our first sketches in the design process. Running through all of these is our love of Vintage silhouettes & patterns.

Love, Carousel. xoxo