The cost of living has gone through the roof! Has this changed your priorities when shopping for clothes?

We’ve spent the last few years making sustainable changes for the good of our planet. But we’re struggling to shout above the noise of other fashion retailers, despite being more sustainable than our competitors. Has the rise in the cost of living affected your shopping habits? Is sustainability still a priority?

We all know that the cost of living is increasing and we’re all feeling an extra pressure. But has this affected your priorities when shopping? We’re concerned that people are prioritising price over the sustainability of the item.

It seems to us that the sustainable credentials of our clothing is an added bonus and not the motivation for purchasing from ilovecarousel.com. We’ve spent a huge amount of time and money over the last few years making our processes and materials more sustainable. But we’re struggling to be heard above the noise of other online fashion brands. Especially ones that aren’t as sustainable!

We’re feeling a bit disheartened at the moment and we’re looking to start a conversation. We’d love to hear your opinion on the matter of price vs sustainability. Which is more important to you? A dress that has been ethically made using sustainable fabrics? Or a dress that is 30% cheaper?

Let us know what you think via Instagram. We’re genuinely interested to hear if your shopping habits have changed so that we can make the right decisions for Carousel.