‘Deadstock’ seems to be the new buzz word in the #sustainablefashion circle! But what does it actually mean? We can’t speak for every fashion brand. But when we say deadstock, we’re referring to fabric that already existed and if not used, it may have been sent to landfill.

A simple definition of ‘Deadstock’ Fabrics

We were eager to introduce deadstock fabric to ilovecarousel.com and we decided the best way to do this was to create a brand new ‘Carousel’ brand. This new line of clothing will be made from majority deadstock fabric. There’s a great range of deadstock fabrics available and it actually means we can offer a larger variety of colours and prints.

When we use deadstock fabric, we don’t have to worry about the minimums that usually come with designing and producing our own fabric. We can buy small amounts of lots of different fabrics which in turn, reduces our waste.

Carousel Floral Tea Dress – €59.00 – Made from responsibly and ethically sourced deadstock rayon

There’s a certain amount of exclusivity when using deadstock fabric. Once the fabric has been used and the garments have been sold, we most likely won’t be able to source the same fabric again. So we would encourage you not to wait too long if you fall in love with one of our ‘Carousel’ pieces in particular!

The greatest appeal for using deadstock fabric is that they don’t require any new resources to be made. You can’t get any more sustainable than using things that already exist. Plus we’re giving these fabrics a second life and potentially saving them from ending up in landfill.

Deadstock fabrics are a great option in terms of aesthetics and sustainability. A win-win for everyone we reckon!

If a dress is made from deadstock fabric, are you more likely to buy it? 

Carousel Floral and Butterfly Ruffle Dress – €59.00 – Made from responsibly and ethically sourced deadstock cotton

You can check out our new Carousel range here