We use the words ‘Slow Fashion’ a lot when describing our brand and our ethos. But what does that actually mean? Read on to discover the top 5 things that we associate with ‘Slow Fashion’.

1. It’s the Opposite of Fast Fashion

Fast fashion is about making and selling as much clothes as possible, without much consideration to the planet. Whereas ‘Slow Fashion’ is about slowing this whole process down, and providing clothing that people actually need/want.

2. Quality over Quantity

Slowing down fashion is about buying a select few high quality pieces for your wardrobe. Garments that you really love and plan on wearing multiple times.

3. Clothing that People will Wear Over and Over and Over Again

And even then, hopefully be passed on to someone else. ‘Slow Fashion’ is about valuing our clothes and not seeing them as disposable.

4. Unique Designs that aren’t Trend-Based

Trends come and go, whereas ‘Slow Fashion’ is about designing beautiful clothing that people identify with. Classic pieces that you’ll be able to wear in 1, 5 or 10 years time.

5. Responsibly Sourced & Made

Last, but definitely not least, ‘Slow Fashion’ should also be responsible fashion. In order to protect our planet and the people in it, our clothing needs to be sustainably sourced and made.

What do you think of these points? Is there anything you would add to the meaning of ‘Slow Fashion’? Join the conversation on Instagram and Facebook.

We’re a small, independent Irish clothing brand and sustainable fashion is a huge part of our ethos. Fulfilling all of the above points is our main aim when creating each of our collections for ilovecarousel.com. Our Autumn/Winter 2021 collection is inspired by classic shapes of the past with a modern twist. Each piece has been made to the highest quality in our partner factory Good Earth India in New Delhi. You can read more about our ethos and story on our About Us page.